Mobile Commerce Daily today - More than half of retailers investing in responsive design: e-tailing group; Schlotzsky’s to hone communication with guests via refer-a-friend rewards.
What the future of mobile shopping will look like is a hot topic thanks to Amazon’s launch of the Fire phone last week, but marketers express skepticism over the phone’s ability to deliver a seamless experience and believe that working out the basics in mobile is still an issue.
Luxury Daily today - Four Seasons pushes amenities with Vacation Rentals Web site launch; LVMH strengthens ties to art world with exhibit sponsorship.
Mobile Commerce Daily today - IBM exec claims untargeted mobile messages are the new spam; BIA/Kelsey analyst: Mine geofence data to align mobile with user objectives.
Today in mobile marketing - T-Mobile will waive data fees for music services; Japan's ruling party says won't regulate bitcoin for now; Mobile marketing stumbles as Pandora plays SF ads in NY; Swatch waiting with Apple for smartwatch market to grow.
NEW YORK – A Forrester Analyst speaking at the Mobile Research Summit: Data & Insights 2014 said that marketers will see only a portion of their customers engage on a branded mobile application and, therefore, need to be thinking about how to reach them via borrowed mobile moments.
Luxury Daily today - Ritz-Carlton pushes app engagement via Condé Nast Traveler mobile ad; Reputation risks arise for luxury brands in emerging markets: report.
Mobile Commerce Daily today - Denny’s pilots mobile loyalty program with marketing optimization in mind; Baja Fresh tracks ROI on mobile offers using real-time redemptions.
Chipotle Mexican Grill has launched its latest text-to-win mobile marketing campaign, and is working on updating its mobile strategy.
Today in mobile marketing - Amazon introduces Fire phone; Facebook launches mobile app that does not require accounts in the social media site; BlackBerry to announce app licensing deal with Amazon; Democrats hope to push FCC to ban fast lanes online; Augmented reality’s next frontier is real-world search.