Google last week started placing a "searcher beware" warning label on mobile listings with an irrelevant redirect, a move that could see brands’ mobile clicks drop by as much as 60 percent.
Mobile Commerce Daily today - Walmart’s Savings Catcher ups the ante on savings with mobile expansion; Staples latest technology development center will focus on personalized ecommerce.
Luxury Daily today - Tissot gets owners excited for World Cup via Instagram contest; Ralph Lauren shows experience potential with Father’s Day package.
Today in mobile marketing - Sprint, T-Mobile move closer to a $32 billion deal; Amazon’s June 18 event hints at long-awaited smartphone; TV apps are soaring in popularity, report says; Twitter in talks to buy online music firm SoundCloud: FT; Twitter to buy Namo Media to bolster mobile-ad reach.
Mobile consumption of entertainment media is increasing exponentially, as all categories of entertainment brands are now active on mobile advertising, which until about a year ago was dominated by theatricals, according to a new report from Vdopia.
With millennials active on their mobile phones throughout the day, loyalty marketers need to adjust their programs not just in terms of how they enable these consumers to engage but also with regard to what behaviors are rewarded and the types of conte...
Mobile Commerce Daily today - Bank of America bridges customer-listening and mobile in application upgrades; IOS 8 to help retailers streamline mcommerce experiences, enhance social sharing.
Luxury Daily today - Lexus guides consumers out of comfort zone in UrbanDaddy app; Interior Brazilian cities poised to ignite next wave of growth: BCG.
Today in mobile marketing - With new overnight delivery, Google confirms it wants to be Amazon; Facebook embarks on cross-country tour to woo small businesses; Google guides developers building for Android Wear; The past, present, and future of in-car ...
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, June 26 focused on Forrester Research's strategy to seize the moment as the mobile consumer mind shift occurs. Speakers include senior executives from Forrester and ExactTarget Ma...