Mobile Commerce Daily today - Sephora augmented reality mirror reflects sales potential of digital sampling; Wet Seal bets on Oink, Fanreel and Tumblr to boost mobile commerce.
The Waze navigation app has logged some 50 million downloads thanks to an engaging program that bonds road warriors with a "we are in this together" quality, and marketers are looking to climb aboard with messages and promotions to make the ride more f...
Consumer packaged goods brand Hidden Valley has a new mobile marketing campaign aimed towards busy moms and hectic dinner patterns that delivers weekly recipes and kid-friendly activities via rich media messaging on smartphones.
Apparel and accessories brand Rebecca Minkoff began a sweepstakes giveaway opportunity on May 28 for a pair of tickets to New York's Governors Ball festival.
Consumer packaged goods brand Hidden Valley has a new mobile marketing campaign aimed towards busy moms and hectic dinner patterns that delivers weekly recipes and kid-friendly activities via rich media messaging on smartphones.
Luxury Daily today - Tiffany keeps it simple to attract interest in New York Times ad; 8 characteristics of luxury products.
Digital music service Spotify and athletic brand Adidas have teamed together to promote the new #BoostYourRun trend by devising personalized playlists for runners.
The New York Racing Association is generating awareness for the Belmont Stakes through location-based mobile ads targeting users nearby other popular horse races and in key cities.
Mobile Commerce Daily today - Target signals bigger mobile innovation push with Digital Advisory Council; Toys “R” Us inspires charitable support through social media campaign.
Today in mobile marketing - App Annie raises $17M, acquires app analytics competitor Distimo; Apple buying Beats for $3 billion; Satellite TV operator Dish Network to accept bitcoins; The most important technology trend of 2014, according to Mary Meek...