Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.
Oreo targeted mainland China this spring with a mobile social campaign giving parents a way to take photos of themselves and their children offline and paste their heads into emojis, with over 99 million emojis generated within 11 weeks.
Mobile Commerce Daily today- Merchants look beyond referrals to drive transactions on social media; Yankee Group exec: Beacons answer many mobile user insight questions.
Luxury Daily today - Mercedes-Benz builds community by outsourcing CLA Instagram film; La Prairie expands global ecommerce with immersive experiences.
Today in mobile marketing - Intuit buys Check app for $360 million; When texts won’t do, send images; China is projected to overtake the U.S. in mobile revenue; SessionM partners with Rakuten, expands beyond U.S. with mobile ads.
Turtle Wax accelerates its mobile social push with a new initiative that inspires drivers to brag about their freshly detailed car.
Mobile Commerce Daily today - Target’s Cartwheel on a roll with 7M-plus users, new features; Uniqlo fashions DIY t-shirt app with a social focus.
Luxury Daily today - VW ensures brand visibility during World Cup via soccer app; Baccarat celebrates 250 years with in-store display at Printemps.
Today in mobile marketing - Twitter and Omnicom strike $230 million mobile ad deal; Zappos zaps its job postings; Online video ads blur picture for marketers; Apple to unveil 'smart home' system; Canada relaxes restrictions on mobile devices in flight.
Luxury Daily today - Net-A-Porter appeals to tech-savvy New Yorkers with mobile ad; Burberry, Louis Vuitton, Gucci make top 10 in L2 China study.