Today in mobile marketing - Spotify lands another hot integration, this time with mixing app Djay; Google developing tablet with advanced vision capabilities; Amazon escalates its battle against Hachette; Samsung to retire Music Hub streaming service.
Mobile Commerce Daily today - Physical assets underpin mobile’s next phase of in-store growth; Remote deposit capture is approaching universal availability: report.
With some brands now amassing a sizable SMS database, marketers need to put in more marketing muscle and churn out content that is segmented towards specific groups to keep the momentum going around mobile messaging.
Mobile Commerce Daily today - McDonald’s adds value to mobile payments trial with ordering, offers; SemaConnect electric car charging stations get their own Google Glass app.
Luxury Daily today - A. Lange & Söhne attempts interaction via catalog app social networking; 60pc of affluent Baby Boomers inclined to use social media: report.
Today in mobile marketing - China Mobile to boost content as Tencent’s WeChat eats texts; Verizon to test mobile video on 4G LTE at Indy 500; Facebook adds feature to identify music, TV shows; Google+ gets new Android app, automatically generated photo albums.
For Best Western’s second augmented reality campaign, the chain is partnering with Disney Channel to enable guests to interact with a life-sized cutout of Zendaya, the star of a new Disney Channel original movie.
Schick is challenging male X-Men fans to play a mobile-first trivia game accessed through Facebook as part of a collaboration tied to the new X-Men film debuting this week.
Today in mobile marketing - Samsung, Boeing partnership aims at new mobile tech and apps in space; Google picks up incredible visual translation app Word Lens and makes it free; Dropbox buys Bubbli, will integrate the 3D photo tech into its photo servi...
Mobile Commerce Daily today - Citi eliminates mobile banking log-in for easy access on the go; Royal Caribbean taps responsive design for seamless cruise planning on tablets.