British racing ahead of US when it comes to mobile engagement – Luxury Daily
Luxury Daily today - British racing ahead of US when it comes to mobile engagement: study; Burberry’s brand value rose 42pc since last year: report.
Distinct multi-screen behaviors emerge, opening up new marketing opportunities: report
While marketers increasingly recognize the need for multichannel marketing as multi-screen content consumption grows, many fail to grasp the different needs driving distinct cross-device behaviors.
Jean Paul Gaultier exhibit gets expanded audience through mobile app – Luxury Daily
Luxury Daily today - Jean Paul Gaultier exhibit gets expanded audience through mobile app; Stuart Weitzman drives full-price ecommerce with Rent the Runway partnership.
Mobile Minutes: Google, Walmart, PubMatic, WeChat
Today in mobile marketing - Internet search company Google acquires mobile service company Divide; Walmart and T-Mobile to offer tablets with free data plans; PubMatic acquires ad serving company Mocean Mobile; WeChat, one of the world's most powerful ...
Constellation Brands hones in on wine consumers with multi-pronged mobile strategy
Constellation Brands, a leading premium wine company, invests 25 percent of its wine and spirits marketing budget on digital, with a particular focus on mobile given that wine drinkers tend to be heavy users of these devices.
More than half of mobile wallets to feature contactless payments: Juniper – Mobile Commerce Daily
Today on Mobile Commerce Daily - More than half of mobile wallets to feature contactless payments: Juniper; SeaWorld taps on-demand purchasing power via mobile wallet.
Montblanc increases Chinese awareness with WeChat gamification – Luxury Daily
Luxury Daily today - Montblanc increases Chinese awareness with WeChat gamification; Kering builds bridge for young talent with Parsons student competition.
Walmart builds ereceipts platform for better mobile in-store experiences – Mobile Commerce Daily
Mobile Commerce Daily today - Walmart builds ereceipts platform for better mobile in-store experiences Marriott rewards social connoisseurs in exchange for shares.
Mobile Minutes: LifeLock, Facebook, BlackBerry, cashless customers
Today in mobile marketing - LifeLock snaps shut Wallet mobile app over credit card leak fears; Facebook developing video-chat app to rival Snapchat; BlackBerry’s partnership with Foxconn signals shifting priorities; Cashless customers hold riches for retailers.
Phablet users begin to emerge as distinct mobile audience: report
While phablets are still an emerging market, new data from Opera Mediaworks pinpoints some unique characteristics of these users, including that they are much heavier social media users than smartphone or tablet users.