While millennials are a potential gold mine for marketers to tap into via smartphones and tablets, convoluted campaigns that require consumers to complete multiple steps are more likely to fall flat with this demographic than others.
Mobile Commerce Daily today - EBay locks in on Latin America to capitalize on growing mobile adoption; Google Glass wearers nod to new Eaze payment application.
Mobile application QuizUp has already struck a few deals with brands including HBO and Coca-Cola that want to tap into sponsored content, but some experts believe there is a bigger opportunity around leveraging location and the app’s social graph.
Today in mobile marketing - Pinterest raises more money, fetching a valuation of $5 billion; Uber said to be in funding talks for more than $10B value; Facebook adds naggy “ask” button to profile pages; Wireless carriers offer text-to-911 service (but is anybody listening?).
Luxury Daily - Not addressing the “Chinese Firewall” can haunt luxury ecommerce; Fortnum & Mason hosts charity walkers to boost community outreach.
Today on Mobile Commerce Daily - How IKEA is boosting in-store traffic via mobile social geotargeted ads; Travel, hospitality brands hop on board with Google Glass.
Luxury Daily today - Harrods expands magazine app reach with Chinese language option; Thomas Pink promises a new shirt in 90 minutes to fix dressing woes.
Today in mobile marketing - Amid protests, U.S. FCC proposes new 'net neutrality' rules; Univision taps T-Mobile to create Hispanic wireless service; Tinitell straps a mobile phone on kids' wrists; Image is everything: Snapchat tops WhatsApp as bigges...
Pinterest users should be prime targets for marketers’ budgets, with many of these consumers being early adopters who love to try and buy new things yet are increasingly difficult to reach on traditional media outlets, according to a new report from Ahalogy.
Coca-Cola is equipping its World of Coca-Cola attraction with beacons this summer that work with a new mobile application for unlocking location-based content around specific areas.