Birds Eye pop-up restaurant treats Instagram posts as currency – Mobile Commerce Daily
Today on Mobile Commerce Daily - Birds Eye pop-up restaurant treats Instagram posts as currency; Will Apple’s commerce push include broader mPOS play?
Jaguar pushes for early F-Type surge in US via multiple takeover ads – Luxury Daily
Luxury Daily today - Jaguar pushes for early F-Type surge in US via multiple takeover ads; Sport partnerships foster organic brand communities in Mexico.
Mobile Minutes: Facebook, Yahoo, Google, Airbnb
Today in mobile marketing - Facebook considering another try in China; Yahoo buys mobile 'self-destruct' messaging app Blink; Google Glass enters open beta, goes on sale to anyone in the US; Airbnb judge blocks N.Y. state inquiry into home sharers.
Mobile social helps drive unprecedented jump in social media ad revenues: report
Growth in mobile social and social native advertising are driving the largest year-over-year jump in social media ad revenues, with the total spend expected to be $8.4 billion in 2014, according to a new report out today from BIA/Kelsey.
Why TV budgets continue to grow even as mobile consumption skyrockets
At the same time that big brands including Coca-Cola and Mondelez are shifting over significant portions of their budgets towards mobile, television ad spend is on the uptick, highlighting the growing need for traditional and digital advertising to wor...
Trulia incentivizes SMS opt-ins to propel app downloads
Online real estate site Trulia is dialing up its mobile efforts for the second phase of a $45 million campaign that drives application downloads with a sweepstakes.
Mobile Minutes: Google, Boxed, Shout, Chevy
Today in mobile marketing - Google must delete search results on request, rules EU court; 'Costco of mobile apps' Boxed raises $6.5M to take on Amazon Prime; Shout smartphone app can put coveted dinner reservations up for sale; Chevy Malibu to become r...
Why order ahead is not the killer digital wallet use case – Mobile Commerce Daily
Today in mobile commerce - Why order ahead is not the killer digital wallet use case; 7-Eleven looks to nail mobile check-ins to build 360-degree digital strategy.
BMW searches for the “millions” of brand stories around the world – Luxury Daily
Luxury Daily today - BMW searches for the “millions” of brand stories around the world; Estée Lauder chairman: Focus expansion efforts on where the future might be.
Levi’s, Warner Bros. Records boost millennial appeal with in-cinema mobile activations
Levi’s and Warner Bros. Records are the first two brands to launch new in-cinema campaigns as part of a partnership between Screenvision and SoundHound to elevate the moviegoing experience via mobile.