Phunware’s Digby deal brings much-needed retail know-how
With mobile playing an increasingly important role in the path to purchase, Phunware has acquired Digby to significantly enhance its presence in the retail vertical.
Saatchi & Saatchi exec: Leverage mobile, social for smaller-budget brand building
NEW YORK – A Saatchi & Saatchi executive at the 2014 MMA Forum discussed two campaigns from Procter & Gamble and Lexus that highlight the growing trend towards leveraging user-generated and social content as cheaper alternatives in creating big branding campaigns.
Candie’s finds We Heart It trumps Pinterest for engaging teens
After amassing 19,000 very engaged followers in a year on image-based social network We Heart It, Candie’s is the first to test out recently introduced native ads on the platform.
YP pairs behavioral and location data enabling marketers to target individuals
NEW YORK - A YP executive at the 2014 MMA Forum explained how the company is using scientific rigor to accelerate behavioral and location-based product development in advertising through its newly acquired ad firm Sense Networks.
YP pairs behavioral and location data enabling marketers to target individuals
NEW YORK - A YP executive at the 2014 MMA Forum explained how the company is using scientific rigor to accelerate behavioral and location-based product development in advertising through its newly acquired ad firm Sense Networks.
Marketing Evolution exec: Mobile impacts more people with the same budget
NEW YORK - A Marketing Evolution executive at the 2014 MMA Forum said a new study reveals that shifting advertising dollars towards mobile campaigns will impact more people with the same budget.
Marketing Evolution exec: Mobile impacts more people with the same budget
NEW YORK - A Marketing Evolution executive at the 2014 MMA Forum said a new study reveals that shifting advertising dollars towards mobile campaigns will impact more people with the same budget.
Mobile Minutes: Google, Twitter, Alibaba, Tumblr
Today in mobile marketing - Google needs to rule online shopping to show its ads really work; Twitter plunges as more shares hit market; Alibaba’s next challenge: Making money from mobile traffic; Tumblr’s new mobile apps cut the PC cord.
Mobile Minutes: Google, Twitter, Alibaba, Tumblr
Today in mobile marketing - Google needs to rule online shopping to show its ads really work; Twitter plunges as more shares hit market; Alibaba’s next challenge: Making money from mobile traffic; Tumblr’s new mobile apps cut the PC cord.
NetJets aims for readers with travel bug on New York Times via mobile ad – Luxury Daily
Luxury Daily today - NetJets aims for readers with travel bug on New York Times via mobile ad; Pure digital marketing returns on investment with $12.5B profit growth: report.