Luxury Daily today - NetJets aims for readers with travel bug on New York Times via mobile ad; Pure digital marketing returns on investment with $12.5B profit growth: report.
NEW YORK – A Yahoo executive at the 2014 MMA Forum said that marketers need to run advertising campaigns that focus more on finding contextually-relevant moments to target consumers instead of relying on social media for engagement.
Luxury Daily today - Nordstrom creates separate digital shopping channels for off-price Rack business; Dolce & Gabbana reaches fans naturally through sponsored content on The Cut.
Today in mobile commerce - 80pc of iBeacon signals are inaccurate: xAd executive; TGI Fridays’ repeat visits increase with LoyalBlocks mobile loyalty program.
Today in mobile marketing - Brands face tough screening for Facebook video ads; Tesco to launch own-brand smartphone; Google Wallet is said to be landing on Google Glass; Mobile app helps millennials manage money.
NEW YORK – An MEC executive at the 2014 MMA Forum said that while location’s role will only grow in terms of mobile advertising, there are still significant opportunities to include location in mobile content.
Today in mobile commerce - 80pc of location signals in mobile are inaccurate: xAd exec; TGI Fridays’ repeat visits increase with LoyalBlocks mobile loyalty program.
Luxury Daily today - Tiffany relies on Mother’s Day timing for mobile ad click-throughs; Louis Vuitton still number one in awareness for Chinese: report.
Today in mobile marketing - Target CEO out as data breach fallout goes on; Apple-Samsung legal outcome won't likely end feud; Google buys Rangespan to step up battle with Amazon; Can Europe repeat its dominance in mobile?
Pandora is trying out native advertising in its stations list for the first time, promoting stations from brands such as Taco Bell, Skechers, Bacardi, Sonos and Toyota in the area where users look for new stations they might like.