Luxury Daily today - Dolce & Gabbana expands television commercial with The Cut mobile ad; 50pc of fashion and luxury brands don’t feel they have access to best talent: BCG.
Brands such as RadioShack, Samsung and ampm are driving positive results by rewarding mobile users for interacting with their products in rich media mobile ads.
Luxury Daily today - Gucci counsel says consumer consent essential in mobile marketing; Understanding the brand’s risk tolerance key to intellectual property agreements.
Today in mobile commerce — Domino’s Pizza jumps ahead in mobile ordering with 3D imaging app; Millennials empowered by mobile, social to dictate path to purchase: report.
Today in mobile marketing - Amazon, in threat to UPS, tries its own deliveries; Google may bestow Wi-Fi in its Google Fiber cities; AT&T eyes high-speed Internet in 100 cities; Cloud strength helps Microsoft earnings top Street.
Luxury Daily today - Hermès shoots for diversion over commerce in mobile ad; Facebook incorporates brand data to better target consumers.
Today in mobile marketing - Facebook acquires health and fitness tracking app Moves; Samsung Gear App Challenge launched for Gear 2; Transportation mobile app RideScout comes to Boston with real-time ride options.
The Weather Channel launched a new application yesterday, with Kellogg as the first advertiser to take over the app’s new newsfeed format.
In its first-ever benchmark report for mobile video ads, the Mobile Marketing Association found that while mobile video completion rates were flat across ad length, click-through rates dropped for ads longer than 30 seconds.
Today in mobile commerce - Starbucks whips up clever SMS, MMS campaign for summer drink buzz; Razorfish exec: Beacons speed up seamless in-store, digital shopping.