A Message Systems executive speaking during a Mobile Marketer webinar yesterday said that message fatigue is a growing problem as marketers increasingly bombard consumers with the same message across multiple channels.
Today in mobile commerce - PayPal, Starbucks pilot beacon-enabled payments using Samsung wearables; Lux Beauty Boutique's mobile order value exceed Web by 28pc.
Luxury Daily today - Four Seasons Resort Maui inspires fall bookings via photo contest; 90pc of product-related online activity in China used to educate: BCG.
Today in mobile marketing - HBO to allow Amazon to stream older shows; Mobile home screen fight begins as tech giants snap up super-apps; Netflix says it opposes Comcast’s merger bid; T-Mobile continues to grow faster.
Facebook delivered its strongest year-over-year growth in advertising in three years during the first quarter of 2014 as the social networking giant sees ongoing success in mobile, which represented 59 percent of its advertising revenue during the firs...
HotelTonight and Hotels.com are two early adopters of mobile application install ads that provide important learnings for marketers that are just now looking to test the growing options in this area, including new ad units from Google and Twitter.
Luxury Daily today - Hermès encourages app sharing with two-screen content; Four Seasons pioneers sky with branded jet.
Today in mobile marketing - Nokia devices to become “Microsoft Mobile” on April 25; For the first time, Android passes Apple's iOS mobile ad traffic; OpenTable is moving from 'transactional' to 'experiential'; China Mobile profit drops as costs rise with iPhone release.
So Delicious is celebrating Earth Day by awarding $15,000 in grants to crafty social media users who post flash-descriptive proposals of 140 characters or less.
Today in mobile marketing - General Mills reverses legal terms after controversy; Nike's Fuelband hits the wall; Mobile-payments startup Square discusses possible sale; Facebook has a mobile ad network on the way, and it could be huge new business.