Krug ID app creates mobile reference network for Champagne lovers – Luxury Daily
Luxury Daily today - Krug ID app creates mobile reference network for Champagne lovers; Bespoke experiential marketing still best way to target ultra-wealthy: report.
Big brands hone in on Android to unlock mobile’s creative potential
Red Bull and Priceline are among a handful of brands that are taking advantage of the growing creative opportunities with Android applications as marketers begin to pour more money into the operating system.
BMW encourages Pandora listeners to build an i3 model – Luxury Daily
Luxury Daily today - BMW encourages Pandora listeners to build an i3 model; Tod’s diverges from conservative aesthetic for iconic shoe campaign.
Mobile Minutes: Alibaba, sticons, Tizen, WeChat
Today in mobile marketing - Bigger than Facebook? Chinese tech giant Alibaba plans U.S. IPO; Messaging app line unveils ‘sticons’; For elusive Tizen smartphone, another new launch date; Tencent WeChat and SINA Weibo: the frenemies of the Chinese mobile space.
How better Wi-Fi will help Burger King sell more burgers – Mobile Commerce Daily
Mobile Commerce Daily today - How better Wi-Fi will help Burger King sell more burgers; 78pc of millennials want mobile options when picking a bank: report.
DTS says mobile marketers should focus on better audio over video
Often in mobile the bigger emphasis is placed on video quality over audio quality when delivering entertainment and brand experiences, but according to audio technology firm DTS, it should be the other way around.
Product ads transform search marketing but mobile potential is unfulfilled
While the growth in image-based product ads is transforming paid search marketing as Google gives them greater prominence in search rankings, the experience of several brands suggests significant untapped potential exists here for mobile marketers.
Mobile Minutes: Twitter, Pandora, BTC China, Motorola
Today in mobile marketing - Twitter's next big cash cow: your data; Pandora for iOS gets official Pebble app, alarm clock functionality comes to iPad too; BTC China launches ATM web app; Zebra Tech to buy Motorola Solutions' enterprise business.
Brands begin to register .luxury domain names – Luxury Daily
Luxury daily today - Brands begin to register .luxury domain names; Saks promotes range of footwear with varied Vogue mobile effort.
Steve Madden pins brand overhaul ambitions on unique commerce site – Mobile Commerce Daily
Mobile Commerce Daily today - Steve Madden pins brand overhaul ambitions on unique commerce site; Older generations adopt a shopping-initiated move towards mobile: study.