The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.
Luxury Daily today - Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.
Luxury Daily today - BMW aims to equip ConnectedDrive service with real-time maps; Retail’s return to the streets keeps consumer interest high.
Mobile Commerce Daily today - Google's lofty mobile payments goals face significant threat from retailers; Retailers lose 32pc of shoppers to in-store mobile use: study.
Today in mobile marketing - Lenders place their bets on mobile banking; European shoppers to spend twice as much on mobile; Aircraft suppliers woo with new tech in a tablet-toting world; EBay makes peace with Carl Icahn, cuts off proxy fight.
Facebook is building a multi-pronged approach to messaging with WhatsApp, Instagram and Messenger, which could be positioned as a content, commerce and payments play similar to WeChat.
Mobile Commerce Daily today - Mobile helps Macy’s increase brand value more than 300pc; Why Urban Outfitters wagers on Wanelo for mcommerce.
Luxury Daily today - Ralph Lauren egg proves most popular in Fabergé hunt; Lancôme uses banner ads and pop-ups to catch consumer attention.
Today in mobile marketing - Forget wearable tech, embeddable implants are already here; Comcast considers creating its own mobile phone service; Twitter pivots into Facebook to chase mainstream users and advertising dollars; Boston spreads free Wi-Fi h...
Lighter company Zippo is turning to social networking to reconnect with younger consumers who are increasingly smoking less.