As more national brands adopt local advertising tactics such as geo-fencing, click-to-call and click-to-map, the share of overall mobile ad revenue attributed to location-based campaigns will grow from 40 percent in 2013 to 52 percent in 2018, accordin...
Big brands including Heineken and Sephora are leveraging event sponsorships with mobile and digital to test new and emerging platforms.
Mobile Commerce Daily today - Payment apps headed toward shakeout as merchant offerings multiply; Mobile payments to rise 40pc this year: Juniper.
Luxury Daily today - Mandarin Oriental looks for guest hot spots with Sina Weibo contest; Fendi, Missoni, Prada boost interior line awareness with Salone del Mobile events.
Italian fashion label Gucci went West for its latest social video to capture its Techno Color sunglasses in the midst of West Hollywood.
Marc by Marc Jacobs is searching the social media airwaves for a model to star in its first ad campaign under new leadership.
While beacons promise a significant improvement over first attempts at real-world brand engagements via mobile, there is still a long way to go in enabling seamless interactions.
How mobile helped Macy’s increase brand value more than 300pc, Urban Outfitters tackles Web to mobile gap with community-building app features, American Express, Coupons.com court retailers with new digital offerings, Saks highlights individual brands with set of mobile ads - Luxury Daily
NEW YORK - Univision and Interactive Advertising Bureau executives at the 2014 IAB Mobile Marketplace gave a sneak peek at some new research that could unlock marketing opportunities with millennial Hispanics.
Attracting the attention of the hands-on, mobile student is a creative task many brands struggle to connect with.