Today in mobile marketing - Red Sox seek younger fans via mobile technology; Consumers are still seeing seams in the mobile wallet; More Wi-Fi is better: FCC expands use of 5GHz spectrum; Mobile video viewers spend majority time watching long-form cont...
Mobile Commerce Daily today - H&M misses out on immersive mobile video opportunity with spring campaign; Panera customizes take-out ordering experience via mobile.
Luxury Daily today - Marc Jacobs targets loyalists with New York Times pre-order ad; Top 10 luxury brand multichannel marketers of Q1.
Today in mobile marketing - Snapchat grows up: How college officials are using the app; Online and mobile dating face privacy, safety concerns; Apple sued Samsung, but Google, too, is a foe; Twitter is killing itself in order to grow and please Wall St...
Brands, marketers and agencies will meet in New York to discuss the challenges and opportunities that mobile presents at the Interactive Advertising Bureau’s Mobile Marketplace on April 7.
Early leaders in mobile marketing, AccuWeather and The Weather Channel are exploring new mobile user experiences to more deeply integrate their strategies.
Luxury Daily today - LiveLux retools consumer, sales associate bond via mobile connectivity; Expert content lifts purchase intent more than branded user-generated media.
Mobile Commerce Daily today - McDonald’s widens support of mPOS to drive delivery sales; PayPal international expansion of in-store mobile payments comes to Toronto.
Today in mobile marketing - Smartphones, the disappointing miracle; Facebook eyes using drones to deliver Internet; BlackBerry goes green thanks to smaller than anticipated loss; Telus’s decision to shut Public Mobile angers consumers.
As more marketing spend and ad tech technology moves towards programmatic, the growth in mobile is significant, but ad buying still requires a human media buying component to deliver personalized, relevant ads.