A top Forrester Research analyst who spoke yesterday during a Mobile Marketer webinar said that marketers need to shift from the basic mobile-first strategy to one that proactively services consumers based on their specific context and the particular m...
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice...
Luxury Daily today - Hang w/ enhances the impact of celebrity ambassadors; Fashion critic musical chairs symbolic of New York Times' rebranding efforts.
The potential for brands in pairing mobile with celebrity endorsements is not only significant – think Samsung’s win with Ellen DeGeneres’ Oscars' selfie – but also increasingly important as brands’ organic reach on social continues to nose-dive.
Razor’s new application that pulls together social media, content and commerce is the latest example of how brands targeting younger demographics need to create compelling all-inclusive mobile experiences.
Today in mobile marketing - European panel adopts "net neutrality" and mobile roaming rules; Samsung, Google race to woo smartwatch app makers; Report: Google's mobile ad prices now on a steep rise; Washington Elementary adds Tablet Time to kindergarte...
Luxury Daily today - Quintessentially Lifestyle app uses geolocation to curate concierge experience; Saks embraces US retail trend of permanent free shipping.
Once reserved for short clips, big brands including General Mills and Pepsi are betting on full-length mobile video as consumers increasingly become more comfortable watching content on their smartphones and tablets.
Luxury Daily today - Berluti maximizes product exposure with Vanity Fair mobile ad; Gucci brings museum experience to global audience with new Web site.
Today in mobile marketing - It’s Popcorn Time again: Slick movie piracy app bounces back after shutdown; Can Alibaba taxi app be a growth driver?; Twitch goes mobile with Gameloft's Asphalt 8; Yahoo to release new Flickr app and Web design, replacing previous new one.