How mobile helps QVC own social shopping – Mobile Commerce Daily
Mobile Commerce Daily today - How mobile helps QVC own social shopping; McDonald’s chalks up 65pc offer redemption rate via mobile.
Preferred Hotel Group grants property independence for curated atmospheres – Luxury Daily
Luxury Daily today - Preferred Hotel Group grants property independence for curated atmospheres; Russia-Ukraine crisis causes ripples in luxury sector.
Retailers gain control of the mobile shopper in 2014: ETail exhibitors
SAN ANTONIO, TX — Retailers are betting on more personalized and integrated in-store mobile experiences this year to own the shopper, according to experts at eTail West 2014.
Wynn Las Vegas celebrates signature production via Instagram contest – Luxury Daily
Luxury Daily today - Wynn Las Vegas celebrates signature production via Instagram contest; As polo season unfolds, luxury brands secure sponsorships.
Mobile Minutes: SMS, augmented reality, Samsung Oscars selfie, T-Mobile/BlackBerry trade-in
Today in mobile marketing - SMS is best: Your mobile priorities might be overrated, underperforming; Augmented reality finally starts to gain traction; For Samsung, Ellen DeGeneres' Oscars selfie is a triumph; T-Mobile BlackBerry trade-in offer leads ...
Brands seek mobile data ownership, putting agencies’ role in question
While one of mobile’s more significant benefits for marketers is making possible a wealth of new consumer insights, a showdown may be imminent over who owns the consumer data generated by mobile.
Lexus joins the fight against childhood cancer via bold IS campaign – Luxury Daily
Luxury Daily today - Lexus joins the fight against childhood cancer via bold IS campaign; Anya Hindmarch creates star chart generator for planetary-themed line.
Mobile Minutes: Apple’s CarPlay, automakers, Google’s Project Ara, pharma brands
Today in mobile marketing - Volvo, Mercedes and Ferrari demo Apple's CarPlay in Geneva; RPT-Automakers tap smartphone technology in battle over city cars; Google’s modular smartphone, Project Ara, could go on sale next year for $50; Pharma brands have strong tablet-rep deployment, yet campaigns remain rudimentary in 2014.
Shutterfly exec: Leverage push notifications sparingly to drive sales spike
SAN ANTONIO, TX — A Shutterfly executive at eTail West said that the company sees a spike every time it sends out push notifications with flash sales, but the marketer still tries to avoid overwhelming consumers with too many notifications.
ETail attendees say beacons’ marketing potential begins to emerge
SAN ANTONIO, TX — While beacons are getting a lot of buzz and attention, retailers are still struggling to figure out exactly how to leverage the technology, and eTail West speakers and attendees were split on the exact use case.