Forrester Research principal analyst Julie Ask will share a four-step plan for marketers to create more engaging mobile experiences in this highly competitive market. Registration is now open for this free, hour-long webinar at 12 noon ET on Thursday, ...
Keds has launched a new multichannel campaign with a mobile and Web microsite that aggregates video, social media, photos and commerce as a resource to empower women in achieving their personal goals.
Mobile Commerce Daily today - Merchants uncovering how to drive loyalty through coupon apps; MasterCard extends MasterPass mobile payments to in-app purchases.
Mobile Commerce Daily today - Target, big brands team up to convert mobile gaming into commerce; Best Buy competes with online giants via Ibotta deals.
Luxury Daily today - Porsche looks to augmented reality for immersive Panamera experience; British Vogue, Harrods join forces to propel fashion-forward agenda.
Today in mobile marketing - Hate Uber? Sidecar wants to be your friendlier alternative; Yahoo introduces service for buying mobile ads; Oral-B will launch a £199 smartphone toothbrush this June; New Google Wi-Fi app could automatically log you into Starbucks and other private hotspots.
It has been a bad week for wireless carriers, with moves by MasterCard and Visa likely to diminish their role in mobile payments while Facebook’s WhatsApp acquisition pushes carriers farther to the sidelines of mobile messaging.
A NASCAR executive who spoke during a Mobile Marketer webinar yesterday said that brands missed out during the Super Bowl by not having a clear call-to-action that brought a commercial from being a check in a box to a definitive return on investment.
Luxury Daily today - Chloé strengthens fragrance reach with Nordstrom mobile ad on The Cut; Fendi prepares drones to film fashion show live-stream.
Today in mobile marketing - Wireless system could offer a private fast lane; Asian messaging services like Line and WeChat challenge mobile hierarchy; 10 million Canadians use Facebook on mobile every day, some 20+ times a day; Microsoft OneDrive launc...