Are Facebook video ads working for brands?
Nestlé and Estée Lauder are ramping up their mobile video investments on Facebook, but the verdict is still out on if such initiatives can drive ongoing engagement.
Neiman Marcus pushes mcommerce with multiple promotional mobile ads – Luxury Daily
Luxury Daily today - Neiman Marcus pushes mcommerce with multiple promotional mobile ads; Guerlain fetes 160-year-old fragrance bottle with artist exhibition.
Priceline latches onto in-car experiences to extend mobile commerce reach – Mobile Commerce Daily
Mobile Commerce Daily today - Priceline latches onto in-car experiences to extend mobile commerce reach; Toys “R” Us hooks coupon redemptions through Passbook-enabled advertising.
Marketers still overlook in-app ads, despite consumer behavior
As consumers spend more time within mobile applications, marketers are beginning to understand the opportunity of in-app advertising and throwing more money behind the channel, but experts believe marketers are still behind in the game.
Mobile Minutes: Mobile viewing apps, T-Mobile, Sense Networks, Apple
Today in mobile marketing - Analysis: Apps for mobile viewing challenge cable operators, TV networks; T-Mobile buys spectrum licenses from Verizon; YP, a mobile search firm, buys Sense Networks; Apple acquires Snappycam photo app company.
Starbucks, Sephora bet on mobile to drive new cusotmer loyalty – Mobile Commerce Daily
Mobile Commerce Daily today - Starbucks, Sephora bet on mobile to drive new customer loyalty; Skinny Cow launches mobile, social daily giveaway.
Bloomingdale’s celebrates Chinese New Year to show dedication to cultural diversity – Luxury Daily
Luxury Daily today - Bloomingdale’s celebrates Chinese New Year to show dedication to cultural diversity; Hennessy broadens lifestyle appeal with Vanity Fair mobile ad.
Mobile Minutes: AT&T, Ice cream truck, The Voice UK, Tablet apps
Today in mobile marketing - Temptation: AT&T offers T-Mobile users $450 to switch; Ice cream truck to replace loud music with mobile text messages; "The Voice UK" adds app voting for third season; 10 great apps for your new tablet.
American Girl app enhances interactive play for newest doll
American Girl's latest doll has its own mobile application to address a growing population of digital native young girls.
Announcing the 2013 Mobile Marketer Awards winners
Here are the ten winners of the 2013 Mobile Marketer Awards.