Leverage the selfie to create deeper brand engagements
As the selfie becomes more popular, marketers should move quickly to tap into the trend as a way to drive consumer engagement before the quickly-evolving mobile space moves onto the next fad.
Rolex shares auto racing heritage with Daytona watch app – Luxury Daily
Luxury Daily today - Rolex shares auto racing heritage with Daytona watch app; Fifth Avenue storefronts foster holiday spirit for consumers.
Top 10 mobile advertising campaigns of 2013
This year, Macy’s, Ford and McDonald’s led the pack in big brands leveraging new types of mobile advertising that up the ante in mobile’s potential to propel brand awareness and revenue streams.
Moët & Chandon calls for New Year’s toast submissions in mobile ad – Luxury Daily
Luxury Daily today - Moët & Chandon calls for New Year’s toast submissions in mobile ad; Top 10 luxury brand digital campaigns of Q4.
Top 10 in-store mobile campaigns of 2013 – Mobile Commerce Daily
Mobile Commerce Daily today - Top 10 in-store mobile campaigns of 2013; Sports Authority taps shopkick for in-store activation nationwide.
Mobile Minutes: Spotify, Telefónica, Twitter, 2013
Today in mobile marketing - Spotify's mobile users skyrocket since free streaming launch; Europe to investigate Telefónica deal for German mobile operator; Twitter adds in-app notifications for emergency alerts system as Brazil and Australia begin supporting it; 2013: The year we all went "mobile".
Are mobile social ads overhyped?
The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year...
Toys “R” Us chats up mobile users to drive holiday gifting – Mobile Commerce Daily
Mobile Commerce Daily today - Toys “R” Us chats up mobile users to drive holiday gifting; PayPal boosts mobile gift cards strategy with ePay partnership.
Chanel explores truth of Chanel N°5 with mobile banner ad – Luxury Daily
Chanel explores truth of Chanel N°5 with mobile banner ad; Top 10 luxury brand social videos of Q4.
Mobile Minutes: VH1, mobile TV, Ubuntu, tablets
Today in mobile marketing - VH1's winning strategies in mobile and social engagement; Here's what people are actually watching on their smartphones and tablets, as TV goes mobile; Five reasons why the Ubuntu tablet could shock naysayers in 2014; "My iPad has Netflix, Spotify, Twitter – everything": why tablets are killing PCs.