Webinar on Dec. 5: Mobile Outlook 2014: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: “Mobile Outlook 2014: Up, Down or Flat?” Panelists include execs from BIA/Kelsey and Hipcricket.
Mobile minutes: Cameras, voice command, smartphones, teens
Today in mobile marketing - Cameras succumb to smartphone juggernaut ; Smartphone smackdown: Siri vs. Android voice commands; Smartphones take lead with 55pc of mobile phone sales; Teens are deserting Facebook, and they're heading to places where their...
Louis Vuitton broadens Pass app’s reach via The New York Times mobile ad – Luxury Daily
Luxury Daily today - Louis Vuitton broadens Pass app’s reach via The New York Times mobile ad; 92pc of Chinese consumers dissatisfied with luxury services at home: report.
Why mobile-first TV shows will not work for broadcasters
Disney Channel and Viacom’s MTV have both embraced airing television shows via mobile before they hit the airwaves. However, the long-term sustainability of this strategy with other broadcasters is unlikely.
Smartphone makers turn up heat on advertising with differing results
Increasingly, mobile handset manufacturers are focusing their efforts on gaining a competitive edge with consumers by winning over their hearts with splashy television ads as much as they are on bringing out faster, better hardware. However, not all ad...
Instagram, Vine point towards growing mobile native advertising opportunity: Vaynermedia exec
NEW YORK – A Vaynermedia executive at the ad:tech New York 2013 conference last week said that the kinds of campaigns that Instagram is beginning to run have the possibility of moving the needle for mobile and digital advertising.
Early-bird shopper not the biggest mobile opportunity on Black Friday – Mobile Commerce Daily
Mobile Commerce Daily today - Early-bird shopper not the biggest mobile opportunity on Black Friday; Capital One introduces pattern tracing to simplify mobile banking log-ins.
Saks Fifth Avenue lets consumers add mobile snowflakes to window display – Luxury Daily
Today in Luxury Marketing - Saks Fifth Avenue lets consumers add mobile snowflakes to window display; 34pc of consumers conduct in-store research via mobile device: Forrester.
Discovery exec: Second-screen experience makes TV viewers more loyal
NEW YORK — A Discovery Communications executive at ad:tech New York 2013 said that the second screen adds to the television experience with further engagement and ultimately makes viewers more loyal to a program.
Nordstrom Direct president: social media is word of mouth on steroids – Luxury Daily
Luxury Daily today- Nordstrom Direct president: social media is word of mouth on steroids; Apple is about to crash the party, claims L2 founder.