With digital music downloads declining and the influence of streaming services such as Pandora and Spotify growing, record labels are missing an opportunity to play a bigger role in how music is increasingly experienced by not investing more in creatin...
With digital music downloads declining and the influence of streaming services such as Pandora and Spotify growing, record labels are missing an opportunity to play a bigger role in how music is increasingly experienced by not investing more in creatin...
Today in mobile marketing - Do people want to build their own customizable smartphone?; The mobile strategy war on Apple and Google; Comcast rebranding mobile app to 'Xfinity TV Go' with live TV streaming from anywhere; This is why there aren't more Sa...
Since the average mobile reader tends to skim through headlines and snackable content as opposed to diving into long-form articles, marketers and publishers need to redefine the way ads reach their readers on mobile.
Women more so than men have a strong emotional attachment to their smartphones and tablets, suggesting marketers need to position their messages differently for mobile than other media channels, according to a new report from Time Inc. and Nuance Digit...
While Facebook is an increasingly important player in mobile advertising, rumblings of dissatisfaction from some marketers and a Twitter IPO in the offing raises the question: Can the social giant keep the good times rolling?
While Facebook is an increasingly important player in mobile advertising, rumblings of dissatisfaction from some marketers and a Twitter IPO in the offing raises the question: Can the social giant keep the good times rolling?
Luxury Daily today - Bloomingdale’s balances selfies with beauty tips in Instagram contest; Jimmy Choo bolsters brand unity by featuring Nicole Kidman in cruise collection.
Luxury Daily today - Bloomingdale’s balances selfies with beauty tips in Instagram contest; Jimmy Choo bolsters brand unity by featuring Nicole Kidman in cruise collection.
LITCHFIELD PARK, AZ – A Yum Brands executive at the Mobile Shopping Fall Summit said that the company is betting big on responsive design to keep up with the company’s hefty number of international markets to not only keep development costs low, but also to roll out specific content for different groups of consumers.