Today in mobile marketing – YouTubers protest advertiser friendly policy; Mobile phone networks should not block adverts, says EU; Google said to unveil new phones, 4K Chromecast next month; Samsung mobile recovery suffers blow as Galaxy Notes catch fire.
Today in mobile marketing – YouTubers protest advertiser friendly policy; Mobile phone networks should not block adverts, says EU; Google said to unveil new phones, 4K Chromecast next month; Samsung mobile recovery suffers blow as Galaxy Notes catch fire.
While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.
Today in mobile marketing – Facebook pushes advertisers to speed up their mobile sites; Amazon taps $1B focus group by streaming shows on Twitch; Pokemon Go deal lifts SoftBank, Nintendo; Facebook Messenger launches instant video.
Mobile Commerce Daily today - Ulta Beauty is early retail adopter of Apple’s Spotlight search; California Pizza Kitchen uncorks cocktail sales with mobile personality quiz.
Luxury Daily today - Bloomingdale’s gamifies in-store shopping through Snapchat filters; Hermès gives first-hand look at craftsmanship in Vancouver.
Mobile Marketer will not publish on Monday, Sept. 5 in observance of Labor Day. Enjoy the holiday weekend!
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
Luxury Daily today - Shangri-La brings innovative rewards to the table, debuting dining loyalty; Karl Lagerfeld fetes North American launch with overseas ad campaign.
During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional ads, but marketers should be valuing transparency, authenticity and audience targeting.