Today in mobile marketing – Google Duo is like FaceTime but more fun; Airbnb tests standalone app for travel guides and services; Snapchat may buy personalized search app Vurb for more than $100M; Twitter shares surge 7pc on talk of Apple TV deal.
Under Armour’s differentiated positioning, cutting-edge brand building, relentless production innovation and commitment to business transformation contribute to a social currency score commensurate with heavyweight competitors Nike and Adidas, according to a new report from CMB and Vivaldi.
Luxury Daily - Harper’s Bazaar steps inside Les Parfumes Louis Vuitton for consumer introduction; Chinese affluent rank healthcare ahead of finances among top concerns: report.
Mobile Commerce Daily today - Wendy’s revitalizes selfie contests with MLB streaming subscription incentive; Chick-fil-A nourishes mobile ordering with in-app map features.
Luxury Daily - Harper’s Bazaar steps inside Les Parfumes Louis Vuitton for consumer introduction; Chinese affluent rank healthcare ahead of finances among top concerns: report.
Today in mobile marketing – Ex-Rovio CEO hired to bring Nokia phones back to market; Is Google replacing Chrome OS, Android with Fuchsia?; EU plans to extend some telecom rules to Web-based providers; GM won't comment on report of move to buy Lyft.
Today in mobile marketing – Ex-Rovio CEO hired to bring Nokia phones back to market; Is Google replacing Chrome OS, Android with Fuchsia?; EU plans to extend some telecom rules to Web-based providers; GM won't comment on report of move to buy Lyft.
Marketers need to make branding a strategic priority in their programmatic buying programs to address how storytelling today is cross-channel, according to a new report from Forrester Research.
Today in mobile marketing – Ex-Rovio CEO hired to bring Nokia phones back to market; Is Google replacing Chrome OS, Android with Fuchsia?; EU plans to extend some telecom rules to Web-based providers; GM won't comment on report of move to buy Lyft.
Mobile Commerce Daily today - Wendy’s revitalizes selfie contests with MLB streaming subscription incentive; Chick-fil-A nourishes mobile ordering with in-app map features.