Marketers need to make branding a strategic priority in their programmatic buying programs to address how storytelling today is cross-channel, according to a new report from Forrester Research.
Luxury Daily today - Audi advocates for everyday and extreme use in new ad; Emerging markets due to overtake Europe as luxury goods revenue leader by 2020: report.
Today in mobile marketing – Apple rehires Flipboard co-founder for health software role; Microsoft acquires livestreaming service Beam; Facebook enlists humans to decide what’s informative in your news feed; Under Armour names Amazon's Andy Donkin CMO.
Today in mobile marketing – Apple rehires Flipboard co-founder for health software role; Microsoft acquires livestreaming service Beam; Facebook enlists humans to decide what’s informative in your news feed; Under Armour names Amazon's Andy Donkin CMO.
Mobile Commerce Daily today - Macy’s store reduction reflects retailers’ boundless search for omnichannel; Smartphones influence 84pc of millennials shopping in stores: report.
Luxury Daily today - Audi advocates for everyday and extreme use in new ad; Emerging markets due to overtake Europe as luxury goods revenue leader by 2020: report.
Mobile Commerce Daily today - Macy’s store reduction reflects retailers’ boundless search for omnichannel; Smartphones influence 84pc of millennials shopping in stores: report.
Luxury Daily today - Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle; Luxury fashion commits to philanthropy, with tangible results: Fashionbi.
Luxury Daily today - Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle; Luxury fashion commits to philanthropy, with tangible results: Fashionbi.
Luxury Daily today - Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle; Luxury fashion commits to philanthropy, with tangible results: Fashionbi.