Mobile Commerce Daily today - Why September is the best month for acquiring mobile customers; Warby Parker focuses mobile sales vision with Snapchat-exclusive merchandise.
Today in mobile marketing – EBay raises forecasts a year after PayPal split; Spotify launches programmatic audio ad buying globally; Amazon tip-toes into banking business; Tinder launches Social to let users hang out in groups.
Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.
Luxury Daily today - Compass app brings market reports directly to consumers and agents; Perfume marketing based on nostalgia syncs best with consumer behavior.
Today in mobile marketing – EBay raises forecasts a year after PayPal split; Spotify launches programmatic audio ad buying globally; Amazon tip-toes into banking business; Tinder launches Social to let users hang out in groups.
Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.
Mobile Commerce Daily today - Why September is the best month for acquiring mobile customers; Warby Parker focuses mobile sales vision with Snapchat-exclusive merchandise.
Mobile Commerce Daily today - Macy’s AI-powered shopping assistant underscores mobile’s growing in-store role; Virgin America turns seat upgrades into live auction via SeatBoost app.
Luxury Daily today - Bulgari to safeguard consumers’ data in Swiss bunker via app; Since announcing presidential candidacy, “Trump premium” has vanished.
Today in mobile marketing – Facebook wants to use laser to deliver high-speed Internet; Google uses AI to lure new cloud customers; Twitter’s latest change probably wouldn’t have helped Leslie Jones; Phone charger sales are surging because of Pokemon Go.