Luxury Daily today - Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs; Brioni pops up at Dover Street Market to showcase new attitude.
Mobile Commerce Daily today - Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter; Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty.
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman ...
Today in mobile marketing – Starbucks baristas want control over their hours. There's an app for that; Apple calls for developers to star in reality show Planet of the Apps; Virtual reality and Netflix: The future of in-flight entertainment is coming; ABC relaunches free streaming service with 7 short-form originals, full seasons of 38 older shows.
Luxury Daily today - Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs; Brioni pops up at Dover Street Market to showcase new attitude.
Mobile Commerce Daily today - Best Buy drives 1M store visits with mobile content, local ads; Airbnb, American Express team up to appeal to business travelers.
Luxury Daily today - Dior shares a day in the life of an ambassador in mini documentary; How will Burberry’s changing leadership impact the brand?
Today in mobile marketing – Twitter to live stream some Bloomberg TV programs; Amazon fixes Prime Day checkout issue; EU approves privacy shield data-transfer pact with US; Ashley Madison wants you to find your moment, not have an affair.
Pokemon Go is an instant blockbuster, underscoring the power of mobile games for connecting with consumers, a fact reinforced by new Facebook research showing that smartphones are the most popular gaming device, beating desktop, tablets and consoles.
Pokemon Go is an instant blockbuster, underscoring the power of mobile games for connecting with consumers, a fact reinforced by new Facebook research showing that smartphones are the most popular gaming device, beating desktop, tablets and consoles.