YSL Beauty dares consumers to fall head over heels in love – Luxury Daily
Luxury Daily today - YSL Beauty dares consumers to fall head over heels in love; Geopolitical developments could influence $5.5tn of retail revenue by 2030.
Mobile Minutes: Uber, Pandora partner; Twitter adds stickers; Amazon Dash expands; Google’s smartphone
Today in mobile marketing – Uber and Pandora partner to offer music to drivers; Twitter’s new stickers are Snapchat filters, but for tweets; Amazon to add dozens of brands to Dash buttons, but do shoppers want them?; Google is building a phone for this year, says unlikely report.
Macy’s adds in-store mode to app, solidifying hyperlocal strategy – Mobile Commerce Daily
Mobile Commerce Daily today - Macy’s adds in-store mode to app, solidifying hyperlocal strategy; American Express blends finance with contextual tips in Facebook chatbot.
Mobile Minutes: Brexit and tech; YouTube takes mobile live; NYT’s VR win; Ad blocking legal win
Today in mobile marketing – Brexit vote: What the UK leaving the EU means for tech; YouTube launches mobile live streaming; The New York Times' VR fare nabs Cannes Mobile Lions Grand Prix; German court hands Springer partial victory in ad-blocking case.
QSRs brainstorm next-generation in-store engagement tactics to gain competitive edge – Mobile Commerce Daily
Mobile Commerce Daily today - QSRs brainstorm next-generation in-store engagement tactics to gain competitive edge; Hotwire accommodates evolving travel behaviors with post-midnight mobile booking.
Sirin Labs responds to cyber security distress via secure smartphone debut – Luxury Daily
Luxury Daily today - Sirin Labs responds to cyber security distress via secure smartphone debut; Brexit implores foreign investors but provokes domestic caution: Knight Frank.
Advertisers should incorporate real-time content within live-stream ads
Marketers are taking a bigger stance on live streaming video on Twitter after sponsored live streams from the National Football League produced positive results, boosting efforts to reach a more engaged audience with real-time content.
Mobile marketing in review: Use it or lose it
AT&T, American Express and Marriott are treating mobile as an opportunity to gain more data about customers – not just another marketing channel – so they can offer utility. Watch this video for the full analysis.
Former MMA execs launch The Connected Marketer
The former managing directors of the Mobile Marketing Association’s North America and Europe operations have expanded their mCordis Inc. effort to debut a new thought-leadership positioning for marketing called The Connected Marketer.
Amazon makes it harder for retailers to ride Prime Day’s coattails – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon makes it harder for retailers to ride Prime Day’s coattails; Boots uncaps IBM’s inventory-based analytics platform for iOS shopping app.