Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.
Mobile Commerce Daily today - Target merges mobile, desktop sites, cancels curbside pickup; Warby Parker complements mobile app rollout with home trial options.
Luxury Daily today - Art world’s Web presence enhanced with new domain name; Gemfields foresees direct-to-consumer opportunity for jewelry.
Today in mobile marketing – First movie filmed on Snapchat, Sickhouse starring Andrea Russett, debuts on Vimeo; Early days, but Apple Pay struggles outside US; Grab, Lyft hook up ride-sharing apps as anti-Uber effort widens; Facebook Messenger adds more diverse emojis.
While the years of easy growth are behind the Internet industry, per Kleiner Perkins partner Mary Meeker in her annual Internet Trends report, opportunities exist, including at the intersection of data, mobile, voice and images.
Mobile Commerce Daily today - Express checkout adoption strong on mobile as options proliferate; Best Buy enables users to continue browsing with quick add-to-cart button.
Luxury Daily today - IWC continues to #B_Original for Skywriting campaign; Smart cities make strides, London displaces New York as most potent city: report.
Today in mobile marketing – Instagram is exploring revenue sharing models in content push; Twitter to take control of Eiffel Tower for soccer tournament; IDC cuts 2016 outlook for global smartphone shipments; Emmys embraces digital series with short-form category additions.
Today in mobile marketing – How Alexa, Siri and Google Assistant will make money off you; A Google for GIFs? How Giphy plans to turn GIFs into big business; Snapchat may already be bigger than Twitter, leaked data suggests; Why automakers should fear Apple, not Tesla.
Today in mobile marketing – How Alexa, Siri and Google Assistant will make money off you; A Google for GIFs? How Giphy plans to turn GIFs into big business; Snapchat may already be bigger than Twitter, leaked data suggests; Why automakers should fear Apple, not Tesla.