Can PayPal hold its ground in mobile payments? – Mobile Commerce Daily
Mobile Commerce Daily today - Can PayPal hold its ground in mobile payments?; Grubhub cooks up restaurant efficiency via in-house omnichannel platform.
Standardized technology solutions may be key to counterfeiting woes – Luxury Daily
Luxury Daily today - Standardized technology solutions may be key to counterfeiting woes; Retailer stocks nosedive as earnings disappoint, with no quick fix in sight.
Mobile Minutes: Facebook trips Cheetah Mobile; Apple woos India; Samsung and Alipay; YouTube hurts music revenue
Today in mobile marketing – Facebook tweaks algorithm, tripping Cheetah Mobile; Apple woos India to spur weakening iPhone sales; Samsung to partner with Alibaba affiliate on mobile payments in China; YouTube blamed for fall in music revenues as vinyl sales outperform video streaming.
Omnichannel engagement boosts purchase frequency: report – Luxury Daily
Luxury Daily today - Omnichannel engagement boosts purchase frequency: report; Chopard continues “Journey to Sustainable Luxury” with Gemfields’ emeralds.
Mobile Minutes: Apple Stores; Snapchat considers algorithm; Netflix launches Fast.com; YouTube’s VR plans
Today in mobile marketing – Apple Stores get major makeover; Snapchat could be the next social app that is run by an algorithm; Netflix launches Fast.com to help customers check their Internet speed; YouTube’s plans for virtual reality: A dedicated app, content partnerships and 360-degree video ads.
Personalizing push notifications can increase open rates up to 800pc: report
Marketers who blast out push notifications are missing out on an opportunity to encourage engagement, with personalized notifications driving significantly higher results across the 1.5 billion messages analyzed for a new report from Leanplum.
Mobile targeting improves, making fresh campaign creative a challenge
Targeting on mobile platforms such as Facebook is so efficient in some cases that the challenge marketers now face is how to quickly iterate different versions of creative assets to keep a campaign fresh.
How VR commerce could transform bricks-and-mortar retail – Mobile Commerce Daily
Mobile Commerce Daily today - How VR commerce could transform bricks-and-mortar retail; EBay taps mobile to introduce first-ever virtual reality department store.
How VR commerce could transform bricks-and-mortar retail – Mobile Commerce Daily
Mobile Commerce Daily today - How VR commerce could transform bricks-and-mortar retail; EBay taps mobile to introduce first-ever virtual reality department store.
Personalizing push notifications can increase open rates up to 800pc: report
Marketers who blast out push notifications are missing out on an opportunity to encourage engagement, with personalized notifications driving significantly higher results across the 1.5 billion messages analyzed for a new report from Leanplum.