Today in mobile marketing – Apple Stores get major makeover; Snapchat could be the next social app that is run by an algorithm; Netflix launches Fast.com to help customers check their Internet speed; YouTube’s plans for virtual reality: A dedicated app, content partnerships and 360-degree video ads.
Targeting on mobile platforms such as Facebook is so efficient in some cases that the challenge marketers now face is how to quickly iterate different versions of creative assets to keep a campaign fresh.
Luxury Daily today - Omnichannel engagement boosts purchase frequency: report; Chopard continues “Journey to Sustainable Luxury” with Gemfields’ emeralds.
Mobile Commerce Daily today - What Burger King’s new chatbot means for QSR chains’ order-ahead options; New York MTA hops on mobile ticketing bandwagon with new app.
Luxury Daily today - Apparel, accessories excelling at native ads with 82pc growth year-over-year; Loyalty programs still effective in China, but declining worldwide: report.
Today in mobile marketing – Fitbit acquires mobile payments technology but won't add this year; Nokia name to return to mobile phones after licensing deal; Food-delivery startups head for shakeout as venture money slows; Amazon plans more stores, bulked-up prime services.
Register now for the Mobile Insights Summit 2016, the nation's only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers' marketing, retail, media and digital efforts. Analyst speakers from De...
Mobile Commerce Daily today - Snapchat's shoppable ads can unlock data, sales if relevant; MCX bows out as opportunity narrows for new mobile payment entries.
Luxury Daily today - With urbanization slated to make space a luxury, VR opportunities arise; What is the color of luxury in the 21st century?
Today in mobile marketing – Time Inc. chases digital celebs with Instant video publication; Amazon expands restaurant delivery to New York, Dallas; Moleskine vs. Apple: Hemingway's notepad maker goes digital; It's 2016, so Twitter will make it easier to cram photos and links into tweets.