Smartphone use is growing among kids, driving how they access the Internet and use social media while underscoring the importance of mobile marketing for reaching this generation of consumers as they get older, according to a new report from Influence ...
Luxury Daily today - Burberry explores Mr. Burberry’s narrative via GQ films; Will the 2016 US presidential election hurt luxury retail?
Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase, with 52.8 percent of consumers doing so on a mobile browser and 19.6 percent in an application, according to a new surve...
Today in mobile marketing – Warren Buffett buys stake in Apple; As Google and Apple pursue telemedicine, US carriers struggle; Facebook, YouTube, Twitter face furor over hate speech; Facebook to sell video ads on behalf of other firms.
Mobile Commerce Daily today - Walmart Pay’s national launch positions retailer for mobile-driven second half; Simon, Starwood malls adopt Spring rewards, heating up competition with Plenti.
Mobile Commerce Daily today - Letgo, Wallapop merger threatens Craigslist, Close5 as mobile classified space crowds; Best Buy slashes through Twitter content by pairing polls and sales.
Luxury Daily today - Wally introduces yacht racing app in anticipation of continued market growth; 100pc of retailers worried about cyber security.
Today in mobile marketing – Apple investing $1B in Uber rival Didi; Google launched an AI tool that understands English...called Parsey McParseface; Weather Channel to launch app for its Local Now service: CEO; Digital publishers promise new ways to make ads go viral in the post-Web site era.
Instagram’s recent rollout of swipeable carousel advertisements underscores the momentous shift to video marketing on mobile and also signals the need for innovative storytelling that makes use of new creative assets instead of repurposing existing content.
Luxury Daily today - Net-A-Porter fetes social shopping after Net Set’s inaugural year; Chanel conveys the couture composition of N°5 for Inside Chanel.