Mobile Commerce Daily today - Wendy’s exec: Mobile video mastery translates to in-store traffic spikes; Hilton app simplifies booking a room with a view via Google Maps.
The seventh installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors f...
NEW YORK – Executives at the MMA Mobile Marketing Leadership Forum said that marketers this year are investing in applications, owning conversations, driving lifetime value and performance-based ads as they look to build their mobile strategy.
Luxury Daily today - Marie Claire partners with Safilo to fill out consumers’ eyewear wardrobes; Harrods grows awareness for conceptual garden through month-long floral celebration.
Today in mobile marketing – Facebook debuts retargeted ads on Instagram, tests new travel ads; Boston better prepped for tech talent than Bay Area; WhatsApp desktop apps for Mac and Windows launched to take on Skype; Miraffe proves that augmented reality doesn’t have to be complicated or creepy.
With marketing automation and mobile marketing gaining steam, leaders on either side, Marketo and Vibes, are teaming up to make it easier for organizations to integrate text messaging and mobile wallet content and ads into their automated programs.
Today in mobile marketing – Snapchat Android app installs overtake Twitter in US; Amazon targets YouTube with new online video posting service; Groupon sues once-great IBM over patent; Scientists have unveiled the world's first holographic flexible smartphone.
Mobile Commerce Daily today - Location-based data tranforms shopper marketing, driving revenue opportunities; Close to 90pc of coupon searches come from mobile for some: report.
Luxury Daily today - Montblanc leverages historical brand advancements on WeChat; Handbags as brand signatures may appease millennials’ desire for uniqueness.
Mobile Commerce Daily today - Location-based data transforms shopper marketing, driving revenue opportunities; Close to 90pc of coupon searches come from mobile for some: report.