While artificial intelligence has the potential to enhance the smartphone’s role as a marketing platform through highly relevant one-to-one services, it could also eliminate the need for a phone to enable engagements as the technology evolves.
Mobile Commerce Daily today - Sears' Fount delivers shoppable social media with a universal cart; Draper James combines coupon codes and video for Timehop ad campaign.
Mobile Commerce Daily today - IKEA tests in-store mobile checkout, building multichannel innovation; Walmart exec: Mobile-enabled pickup complements bricks-and-mortar footprint.
Luxury Daily today - Mobile commerce’s future has arrived, but many retailers are ill-prepared; Kering looks to global media to spread Women in Motion awareness.
Today in mobile marketing – In the race to pay, mobile wallets win; Ford invests $182 million in Silicon Valley tech firm; Time Inc. to launch People-Entertainment Weekly Internet TV Network; Twitter’s Periscope will now let you keep your live streams forever.
NEW YORK – A Google executive at the Mcommerce Summit: State of Mobile Commerce 2016 pointed to several truly transformative brand applications but said the majority of marketers, even some really big ones, are struggling to attract and engage users.
NEW YORK – A Google executive at the Mcommerce Summit: State of Mobile Commerce 2016 pointed to several truly transformative brand applications but said the majority of marketers, even some really big ones, are struggling to attract and engage users.
Today in mobile marketing – In the race to pay, mobile wallets win; Ford invests $182 million in Silicon Valley tech firm; Time Inc. to launch People-Entertainment Weekly Internet TV Network; Twitter’s Periscope will now let you keep your live streams forever.
Mobile Commerce Daily today - IKEA tests in-store mobile checkout, building multichannel innovation; Walmart exec: Mobile-enabled pickup complements bricks-and-mortar footprint.
Luxury Daily today - Mobile commerce’s future has arrived, but many retailers are ill-prepared; Kering looks to global media to spread Women in Motion awareness.