Mobile Commerce Daily today - Messaging is the most important part of mobile strategy: Forrester analyst; Brand trust comes from proving yourself to consumers: Southwest Airlines.
Luxury Daily today - Luxury brands ease into cool “new kid” Snapchat: L2; Dior connects the dots between fashion and beauty.
NEW YORK – A Moët Hennessy executive at Forrester’s Marketing 2016 Forum affirmed that tapping social influencers is imperative for reaching Champagne brand Chandon’s primary audience of women, underscoring the need for brands to constantly monitor mobile channels for potential advertising partners.
Mobile Commerce Daily today - EBay exec: Mobile innovation enhances transactions, research capabilities for customers; JetBlue’s dynamic ads drive sales with real-time updates to targeted consumers.
Luxury Daily today - Skyjet satisfies instant gratification economy with mobile app; Asia-Pacific drives leather goods market due to increases per capita, female employment: report.
Mobile Commerce Daily today - Victoria’s Secret unclasps instant add-on promotional codes for mobile shoppers; Philly Pretzel Factory fuels sales by leveraging Facebook’s election chatter.
Luxury Daily today - Audi eases urban mobility with smart navigation, longboard attachment; London number one destination for cross-border retail expansion: report.
Luxury Daily today - Van Cleef & Arpels explores origins of gems, jewelry design in Singapore; Museum exhibitions must enhance rather than showcase fashion.
Today in mobile marketing – Mobile-game revenue to surpass console and PC, study says; Scientists develop never-ending battery technology for PCs, smartphones and electric cars; Nielsen faces comScore as digital ratings wars heat up; NYPD response times faster thanks to smartphone program.
What is the secret to mobile videos that grab attention and drive a desirable return on investment? Best practices are becoming clearer as brands and media companies double down. Watch this video for the full analysis.