Mobile Commerce Daily today - How will recent mobile ticketing innovations affect transportation industries?; Starbucks' mobile ordering program drives 20pc of transactions during peak hours.
Mobile Commerce Daily today - How will recent mobile ticketing innovations affect transportation industries?; Starbucks' mobile ordering program drives 20pc of transactions during peak hours.
What is the secret to mobile videos that grab attention and drive a desirable return on investment? Best practices are becoming clearer as brands and media companies double down. Watch this video for the full analysis.
Today in mobile marketing – Mobile-game revenue to surpass console and PC, study says; Scientists develop never-ending battery technology for PCs, smartphones and electric cars; Nielsen faces comScore as digital ratings wars heat up; NYPD response times faster thanks to smartphone program.
Luxury Daily today - Van Cleef & Arpels explores origins of gems, jewelry design in Singapore; Museum exhibitions must enhance rather than showcase fashion.
With a 66 percent jump in mobile revenue in 2015, the segment outshone other areas of Internet advertising as marketers looked to reach consumers where they are spending time – on their phones, according to a new report from the Interactive Advertising Bureau.
Today in mobile marketing – Amazon wins $30 million deal to sell ebooks in NYC schools; Uber overtakes rental cars among business travelers; Glitchy Facebook bots show tech in early stages; Mobile and cloud shifts slam tech’s old guard.
Mobile Commerce Daily today - Eileen Fisher plants discount in mobile-optimized Earth Day style quiz; Shoppers browse and purchase from same device, increasingly a smartphone: report.
Luxury Daily today - Models are key to connecting directly with consumers; Tales of tweed afford Chanel a platform for rediscovery each season.
Mobile video has skyrocketed with consumer use and brand adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.