Today in mobile marketing – Amazon wins $30 million deal to sell ebooks in NYC schools; Uber overtakes rental cars among business travelers; Glitchy Facebook bots show tech in early stages; Mobile and cloud shifts slam tech’s old guard.
Mobile video has skyrocketed with consumer use and brand adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.
With a 66 percent jump in mobile revenue in 2015, the segment outshone other areas of Internet advertising as marketers looked to reach consumers where they are spending time – on their phones, according to a new report from the Interactive Advertising Bureau.
Mobile Commerce Daily today - Eileen Fisher plants discount in mobile-optimized Earth Day style quiz; Shoppers browse and purchase from same device, increasingly a smartphone: report.
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.
Mobile Commerce Daily today - Are retailers ready for shift to virtual reality shopping?; Tesco unpacks automated interconnected shopping via new mobile integration.
Luxury Daily today - Instagram may be key to fashion’s see now, buy now democratization; Duty-free is the sixth continent for luxury retail, says McKinsey partner.
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.