Mobile Commerce Daily today - Merchants’ digital wallets leading the migration to mobile payments: report; ShopAdvisor buys Retailigence, merging mobile product discovery with in-store availability.
Luxury Daily today - Valentino helps consumers find their own Wonder Woman through street art; Dior revitalizes architecture roots for Archi Dior jewelry collection.
Today in mobile marketing – YouTube adds live 360-degree VR videos; Android antitrust: Google’s big problem in Europe could result in $7.5B fine; LinkedIn's big play for students; Amazon ups the ante on streaming video, challenging Netflix.
Today in mobile marketing – Apple pursues new search features for a crowded app store; Huawei virtual reality headset will compete with Samsung Gear VR for mobile supremacy; Amazon Studios wins CinemaCon exhibitors, pledging big theatrical push; The Atlantic tests mobile ads built for Google Amp.
Luxury Daily - Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2; Ferragamo crafts off-the-clock style solutions for running around town.
On the road to the blended mobile experiences of the future, marketers’ goals to reach mobile users with valuable experiences at the right moment are beginning to take shape. Watch this video for the full analysis.
GE, Sour Patch Kids and Mountain Dew have quickly adopted a new Snapchat feature enabling emojis to stick to objects in a video, with each marketer taking a different approach to match the tactic to the brand's unique personality.
Mobile Commerce Daily today - Will chatbot, Snapchat popularity push branded apps to the wayside?; NY&Co sees 44pc increase in mobile conversions with revamped shopping site.
NEW YORK – A Contexxt executive at the MMA Mobile Automation and Programmatic Leadership Forum stressed the need for marketers to pivot their programmatic spend toward millennials and invest more heavily in mobile video if they want to boost their return on investment by a significant amount.
NEW YORK – Executives from Celtra and Opera Mediaworks at the MMA Mobile Automation and Programmatic Leadership Forum revealed that only 6.5 percent of consumers find in-application ads relevant, while social media ads deliver 17.3 percent relevancy, highlighting the importance of hitting consumers on the right platform.