Mobile Marketer Marketing Sectors Feed

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Since data can be too good to be true, verification is key: MRC exec

By | April 14th, 2016|Mobile|

NEW YORK – An executive from the Media Rating Council at the MMA Mobile Automation and Programmatic Leadership Forum emphasized how important it is for researchers to value verification and transparency, especially when it comes to location data.

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Mobile Minutes: Text message startups; Facebook raids Google; Gilt founder’s new gig; GoPro courts developers

By | April 14th, 2016|Mobile|

Today in mobile marketing – These startups are selling vinyl records, graphic novels and Indian food via text message; Facebook raids Google for head of new lab; Gilt Groupe founder launches Project September as social app dedicated to fashion ecommerce; GoPro Cameras now work with third-party apps, accessories.

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Mobile Minutes: Snapchat beats Instagram; Virtual reality slows; A slimmer Kindle; Shoppers and apps

By | April 13th, 2016|Mobile|

Today in mobile marketing – Snapchat now beats Instagram among teen users; Research firm lowers projections for virtual reality sales; Amazon launches new slimmer Kindle e-reader; Shoppers flock to apps, shaking up retail.

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Mobile Minutes: Music industry frets; Milk VR app; Microsoft’s mobile aspirations; Airbnb’s legal threats

By | April 12th, 2016|Mobile|

Today in mobile marketing – Music industry frets over YouTube despite streaming revenue boost; Samsung releases Milk VR app on Google Play, makes Gear VR headset optional; How Microsoft could become a mobile player without a broadly adopted smartphone operating system; Airbnb hires general counsel as it faces growing legal threats globally.

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Cheap mobile search traffic drags down spend on Google: report

By | April 12th, 2016|Mobile|

The overall paid search spend dropped on Google for the first time in more than six years during the first quarter of 2016 as the shift to mobile shifted into high gear, with a 73 percent increase in mobile impressions and a 23 percent drop in cost-per-click rates, according to IgnitionOne’s Q1 2016 Digital Marketing Report.

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Can brands turn real-time Facebook Messenger chats into meaningful engagements?

By | April 12th, 2016|Mobile|

Staples, Fandango, 1800Flowers and CNN are among the first brands to reach out directly to Facebook Messenger’s large audience as part of a chatbot push announced yesterday at an annual meeting Facebook holds for its developers.

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