NEW YORK – Marketers interested in providing valuable experiences on mobile are embracing programmatic and native video in growing numbers, according to a Shazam executive at the 2016 IAB Mobile Marketplace.
Today in mobile marketing – Facebook's secret weapon to keep your attention: Not-Facebook; How retail stores are using virtual reality to make shopping more fun; People aren’t upgrading smartphones as quickly and that is bad for Apple; In-flight Wi-Fi market heats up as satellite services come online.
Mobile Commerce Daily today - Applebee’s boosts convenience of mobile ordering with curbside pickup; Hulu encourages app downloads with virtual reality, other nontraditional methods.
Mobile Commerce Daily today - Bed Bath and Beyond overhauls mobile program in personalization push; Albertsons unpacks mobile coupons as grocery chains embrace mobile.
Luxury Daily today - Strong digital presence is primary tool in regaining margins: L2; New York retailers most satisfied with trading performance: Savills.
While Snapchat and Facebook continue to find new ways to put brand content front and center, the bigger news of late is the significant gains in contextual marketing – an area where marketers have struggled – that address users’ needs in one-to-one, relevant and permission-based ways. Watch this video for the full analysis.
Snapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while making it more important than ever that brands not post too much.
In the future, consumers will use smartphones as the choreographer of their local ecosystem, with all nearby devices expected to anticipate their needs and provide appropriate responses, according to a new report from Forrester.
Today in mobile marketing – Nest to disable Revolv hub, mulls paying back users; Reddit launches first official smartphone apps with three months of free Reddit Gold; Samsung profits are up, thanks to its Galaxy 7 smartphone; Facebook Messenger hits 900 million users, launches Snapchat-like codes.
Luxury Daily today - Top 10 luxury brand mobile marketers of Q1; Social media transparency helps grow consumer pond: Facebook exec.