Snapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while making it more important than ever that brands not post too much.
In the future, consumers will use smartphones as the choreographer of their local ecosystem, with all nearby devices expected to anticipate their needs and provide appropriate responses, according to a new report from Forrester.
Today in mobile marketing – Nest to disable Revolv hub, mulls paying back users; Reddit launches first official smartphone apps with three months of free Reddit Gold; Samsung profits are up, thanks to its Galaxy 7 smartphone; Facebook Messenger hits 900 million users, launches Snapchat-like codes.
Luxury Daily today - Top 10 luxury brand mobile marketers of Q1; Social media transparency helps grow consumer pond: Facebook exec.
Mobile messaging was an important focus for brands such as Uber, Sephora and Esurance during the first quarter of 2016, reflecting the growing urgency around the need to address the ad-blocking threat with more organic engagements.
Today in mobile marketing – Welcome to S.F., the premier assisted living community for millenials; Nokia to cut thousands of jobs following Alcatel deal; SurveyMonkey expands with addictive mobile analytics service; Slacking with Slack CEO Stewart Butterfield.
Mobile Commerce Daily today - Taco Bell boosts mobile ordering with chatbot commerce on Slack; Domino’s overshadows competition with zero-click mobile ordering, incentivized Instagram game.
Luxury Daily today - Top performers emphasizing expansion and technological improvement: report; Luxury at dynamic starting point due to technologies’ advancements.
Mobile Commerce Daily today - Taco Bell boosts mobile ordering with chatbot commerce on Slack; Domino’s overshadows competition with zero-click mobile ordering, incentivized Instagram game.
Mobile messaging was an important focus for brands such as Uber, Sephora and Esurance during the first quarter of 2016, reflecting the growing urgency around the need to address the ad-blocking threat with more organic engagements.