Sephora adds glitz to Kik in bet on chatbot commerce – Mobile Commerce Daily
Mobile Commerce Daily today - Sephora adds glitz to Kik in bet on chatbot commerce; Facebook Messenger’s future in mobile commerce could close conversion gap.
Mugler taps into consumer vices for Angel Muse fragrance effort – Luxury Daily
Luxury Daily today - Mugler taps into consumer vices for Angel Muse fragrance effort; Gucci explores pre-fall flora and fauna in surreal aviary.
Remy Martin invites consumers to discover its history firsthand – Luxury Daily
Luxury Daily today - Remy Martin invites consumers to discover its history firsthand; Chanel prompts beauty remix through amplified approach.
Active in-store Wi-Fi engagements quickly escalating: report – Mobile Commerce Daily
Mobile Commerce Daily today - Active in-store Wi-Fi engagements quickly escalating: report; Starbucks percolates mobile sales via Twitter-promoted coffee finder quiz.
Are chatbots the next big step forward for mobile marketing?
Microsoft’s recent chatbot disaster notwithstanding, an explosion of relatively easy-to-develop messaging interfaces is expected this year as marketers look to capitalize on the time spent in Facebook Messenger, Kik and other similar apps.
Mobile marketing week in review: Fresh approaches on Giphy, Ibotta and Slack
The early results are promising as brands and publishers step up experimentation on mobile-first content and media strategies that look beyond typical Facebook engagements, landing instead on more tailored apps and sites such as Giphy, Ibotta and Slack...
Mobile Minutes: Snapchat embraces emojis; Netflix admits throttling; Ghost Asylum goes VR; Nintendo’s first mobile app
Today in mobile marketing – Snapchat reportedly buys emoji company; Netflix admits to secretly throttling mobile video; Ghost Asylum goes virtual reality as discovery promotes new season (exclusive); Miitomo, Nintendo’s first mobile app, is gonna make bank.
Tag Heuer puts horologists in driver’s seat via NYT VR app content – Luxury Daily
Luxury Daily today - Tag Heuer puts horologists in driver’s seat via NYT VR app content; London Luxury Quarter boasts strongest retail sales in Western Europe: report.
Marketers value location-based ads, but in-store experience is lacking: Forbes exec
NEW YORK – A Forbes executive at the Mobile Marketing Association's Mobile Location Leadership Forum predicted that location-based ads will eventually make up 40 percent of ad spend and the number of location-aware applications will triple by 2019.
Mobile Minutes: YouTube Connect; Starbucks ramps up loyalty; Pebble layoffs; Business tablets
Today in mobile marketing – YouTube Connect could be Google’s answer to Facebook Live and Twitter's Periscope; Starbucks expands rewards program beyond its shops; Pebble skips 25pc of staff – smartwatch bubble ready to burst; The consumer tablet is dying; long live the business tablet.