Pinterest’s recent move to open its ad platform to all brands has the potential to significantly disrupt budgets this year, especially among marketers seeking to test direct response advertisements and target forward-looking mobile users.
Today in mobile marketing – How Snapchat won this year's SXSW; No, the on-demand economy isn’t about to implode; Google finds compromise with T-Mobile's Binge-On; Ben Affleck, Matt Damon team for Go90 competition series ‘The Runner.’
Luxury Daily today - Dior gives insider look at beauty on dedicated Instagram account; 95pc of email marketing deemed irrelevant by recipients.
Amazon, Staples and Etsy were just a few of the numerous brands leveraging social media to appeal to followers for yesterday’s St. Patrick’s Day celebration, tying their products into the holiday in creative ways.
Marketers continue to shrink their mobile engagements in an attempt to capture the attention of users who may be only glancing at their devices, but is five seconds enough to make a lasting impression?
Mobile Commerce Daily today - Amazon boosts mobile promotion with live stream of SXSW concert; Nike laces up mobile sales via in-app store, on-demand coaching.
While giveaways and contests are nothing new for marketers, the growth in mobile marketing has driven the strategy to social media, where programs increasingly lack creativity and provide little value.
Today in mobile marketing – Fandango to rebrand M-Go video service FandangoNow; Like Facebook, Instagram is about to go – gasp – algorithmic; Food delivery startup SpoonRocket to close shop; Transit study calls for Uber and cities to come together.
Mobile Commerce Daily today - MasterCard tees up VR, wearables commerce at PGA tournament; Walgreens updates app for seamless experiences from Web search.
Using neuroscience technology, Ericsson found that delays in loading Web pages and videos caused mobile users’ heart rates to rise 38 percent.