Young Adult Mobile-Exclusive Use Surges
The audience engaging with digital content offered by newspaper media reached a new all-time high, totaling 161 million adult unique visitors in March 2014. The count represents a 19% increase from the 135 million unique visitors measured by comScore i...
Microsoft Moves To Fix IE Security Flaw
Microsoft is moving quickly to fix a bug in its Internet Explorer browser versions 6 to 11 after a computer security firm disclosed the flaw over the weekend. Jim Finkle reports those versions dominate desktop browsing, accounting for 55 percent of the...
Exceeding Data Quota Linked To Video
Mobile video viewers who watched at least one video a month were nearly twice as likely to exceed their data limit (67%) than those who consumed mobile video less often (36%). The study by Wakefield Research for Citrix found frequent mobile video viewe...
Consumers Frustrated By Stalling Video Ads
A recent study from Rhythm NewMedia found 44.4% of U.S. smartphone/tablet owners said they would watch a mobile video ad to watch free premium content such as clips or full episodes of TV shows. But, there are frustrations, including load times that ma...
Ad Fraud A Worry…And Opportunity
Alex Kantrowitz observes that with the digital ad industry scrambling for solutions to show it's dealing with ad fraud, some are seeing opportunity in the dilemma. Welcome, he says, to ad tech's hottest new sales pitch: "We're fraud-free!" &nb...