Phone Calls The New Click Opportunity
Increased smartphone use means localized mobile ads can connect consumers and SMBs. But first the technology must be simplified and scaled for the SMB segment, a new report from BIA/Kelsey says, The report says the smartphone revolution is just emergin...
Phone Calls The New Click Opportunity
Increased smartphone use means localized mobile ads can connect consumers and SMBs. But first the technology must be simplified and scaled for the SMB segment, a new report from BIA/Kelsey says. The report notes the smartphone revolution is just emergi...
Mobile TV Needs Strong Broadcaster Backing
Mobile TV won’t thrive if broadcasters don’t push it rather than wait for other segments of the industry, such as electronics manufacturers, to take the lead, according to NAB Show panelist Salil Dalvi of NBCU Digital Distribution. But Hubb...
Local Media Group Votes In Non-newspapers
The Local Media Association has changed its bylaws to create a new class of membership called "Local Media Members." The association announced that this new class will allow non-newspaper media companies such as TV stations, radio stations, directory p...
La Presse + Pushes Mobile’s Frontier
The investment of La Presse +, an iPad-only app from Montreal’s La Presse newspaper, is a big one: $36 million (about $40 million Canadian) and roughly 100 new staffers ranging from programmers and developers to a small fleet of videographers. Bu...