Calkins Cluster Eyes $.5M in Video Revenue
A year ago, Calkins Media generated zero revenue from online video at its two newspapers in Bucks County, Pa. Today, it is bringing in $40,000 per month and area cable operators are eyeing its two daily newscasts as the nucleus of a potential hyperloca...
B2Bs Face Mobile-first Future
PCs and laptops have remained the primary tools of the trade when in the office, eMarketer reports, but this paradigm is rapidly shifting, altering the budgets, strategies and tactics of B2B marketers. A new eMarketer report says workplace technology t...
U.S. Smartphone Use Nears U.K. Level
eMarketer reports U.S. use of smartphones is catching up with the United Kingdom, one of the more advanced mobile markets in the world. eMarketer expects 65 % of U.S. mobile phone users, or 51.4% of the population, to use a smartphone at least monthly ...
Making First-time Visitors Loyal Readers
Michael Silberman, New York Mag.com’s general manager, is trying to figure out how to nudge visitors who visit a website for the first time into returning. Sam Kirkland reports that last year 46 million Web users visited New York magazine’s...
Viewable Impressions Now New Metric
The Media Ratings Council has issued a new metric for online advertising. Alex Kantrowitz writes in AdAge that the online ad industry has worked hard over the past few years to establish a new metric because between 30% and more than half of all o...
How Mobile May Flip The Money Switch
As news consumers gravitate toward mobile in troves, the question at many media companies is whether dollars, not dimes or pennies, will follow. An audience-inventory problem persists in mobile because supply far outweighs advertiser demand for mobile ...
Breaking News Top Of Mobile News App
eMarketer.com reports a December 2013 study by StepLeader found 42% of U.S. mobile news app users picked breaking news as the most important news app category. Only 18% of respondents cited second-place national news. Getting breaking news through...
First Forbes-Paradies Airport Store Opens
Airport retailer Paradies has signed an exclusive license agreement to operate the first Forbes newsstands in airports in North America. The first of four stores is now open at Detroit Metropolitan Wayne County Airport. Additional stores in Washin...