Facebook is taking the long view with its purchase of the popular smartphone messaging service. WhatsApp has 450 million monthly users, 70% of whom use it every day. The service is adding a million new users a day. There are 19 billion messages ...
Meredith Corp. has begun serving coupons in its Must-Have Recipes app for the iPhone, courtesy of a new partnership with mobile rewards network Kiip. The deal will provide app users with in-store coupons, product samples and other incentives from vario...
The rise of mobile viewing platforms means TV stations have new tools to offer advertisers who want to reach viewers no matter where they are. And it means stations can offer a greater variety of options — and price points — to potential...
Meredith Corp. has begun serving coupons in its Must-Have Recipes app for the iPhone, courtesy of a new partnership with mobile rewards network Kiip. The deal will provide app users with in-store coupons, product samples and other incentives from var...
Pay TV services will continue to serve as the primary video entertainment solution for many consumers, but overall time spent watching online video is expected to pass 21 hours per month by 2019, up from 12.7 hours in 2013.
In two nationwide surveys of news app users, StepLeader found that local media’s mobile news audience is engaged, loyal and values their content. News app users “are hungry for more meaningful and valuable content, and the major players see...
David Cohn, founder of news app Circa, answers those who think the app just breaks news into mobile friendly chunks: "What we're really doing at Circa is adding structure to information — and it could be the most powerful thing we do."
The broadcaster, with its new Raycom Innovation Group, is using digital solutions to confront new challenges to its core business. Joe Fiveash, new corporate VP of digital, strategy and business development, and Pat LaPlatney, group VP, explain the ...