Yahoo Dumps Mobile Banner Ads For Native
Yahoo is moving away from banner ads in its attempt to adapt to the mobile age. Instead, Yahoo’s focus is on Stream ads — Yahoo’s name for its native ad placements — for its mobile properties is a response to how media is bein...
Mobile Tops As TV Everywhere Streams Rise
Adobe has published its 4Q 2013 U.S. Digital Video Benchmark report, finding that authenticated TV Everywhere streams more than doubled in 2013 to 574.2 million, up from 222.5 million in 2012. 73% of authenticated views occurred on mobile devices, 2...
Juniper: App Downloads Will Double By ’17
The number of downloads worldwide would double in the span of four years, rising from 80 billion to 160 billion between 2013 and 2017, according to a Juniper Research forecast.
NY Times Tightens Its Mobile Paywall
Starting Thursday, users reaching Times content on mobile apps will get free access to 10 articles a month, down from three articles a day, in order to "better align the experience with that of NYTimes.com and our mobile website," according to a ...
Calacanis Sees Inside.com As Next CNN
Modeled on lean mobile-first startups like Instagram, the reborn Inside.com wants to be your front door to news on your phone — by using humans as aggregators and filters, not reporters. "I want to build my own CNN, and I see this as the next C...
TBS Chief Levy Has Mobile On His Mind
TBS President David Levy at NATPE: “We produce content for digital and television. The one area we are concerned about is mobile. Impressions are skyrocketing. Penetration is huge. But we have to get to a point with advertisers where we figure...