Pubs: Google AMP Stories Are Faster, But Ads Still Slow
Publishers aren't delighted that ads coming into Google's new AMP platform are being served through DoubleClick, which has a slower loading time than the stories themselves. Garret Sloane reports that Google has been hearing about the problem from mult...
Pubs: Google AMP Stories Are Faster, But Ads Still Slow
Publishers aren't delighted that ads coming into Google's new AMP platform are being served through DoubleClick, which has a slower loading time than the stories themselves. Garret Sloane reports that Google has been hearing about the problem from mult...
In-App Native Ads Are Getting Huge
According to an IHS study commissioned by the Facebook Audience Network, in-app native ads are growing by 70.7% per year. Third-party in-app native ads will reach $8.9 billion by 2020, Gavin O'Malley reports, and 63.2% of mobile display ads will b...